COORD SOCIAL MEDIA

H. Lee Moffitt Cancer Center

Tampa, FL

Job posting number: #7107249 (Ref:hlj_38897)

Posted: August 4, 2022

Application Deadline: Open Until Filled

Job Description

Position Highlights:

The Social Media Coordinator develops, directs and implements social media for Moffitt Cancer Center, as well as fully integrates social and traditional media. Along with the Sr. Coordinator, Social Media, develops and implements tactics for maintaining, promoting and managing crossover between social and traditional media. Utilizes evaluation tools to trach social media presence and responds to indicators. This position promotes the Moffitt brand and services to online and social media audiences, with an emphasis on increasing engagement with online communities within the social media sphere.

 

Must coordinate closely with Strategic Marketing on paid social media. Coordinated with Public Relations on promoting Moffitt. Responsible for maintaining Social Media policies as necessary, particularly related to HIPAA and educating team members. Assists in educating and training physicians and team members on appropriate use of social media representing the Moffitt brand. Collaborates with Patient Relations and Patient Experience on patient issues management. Monitors Moffitt's digital presence for issues and reputation management. Required to know and maintain social media best practices. Assesses and measures social media efforts regularly to demonstrate value and links to new businesses.

Ideal Candidate:

  • Demonstrated understanding of HTML, JavaScript, blogging and creative design tools.
  • Superior writing skills and thorough command of AP style. Must be able to craft, repurpose and edit copy to produce engaging content.
  • Exceptional communication, time management, multi-tasking and planning skills.
  • Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn, etc.
  • Working knowledge of graphic design principles and techniques.
  • Working experience with Photoshop/Illustrator.
  • Video production experience a plus.
  • Relevant experience in a non-profit, healthcare or research institution or agency.
  • Knowledge of healthcare industry.

 

Responsibilities:

  • Create comprehensive online social media plans and content.
  • Monitors activity on Moffitt's social media platforms; responds appropriately and analyzes engagement.
  • Monitors trends in social media and manages all of Moffitt's social media channels.
  • Establishes, maintains and subsequently assists in training Moffitt team members on social media protocols and policy.

Credentials and Qualifications:

  • Bachelor’s degree in Communications, Social Media, Public Relations, Journalism, or related field required.
  • Minimum three (3) years' experience planning and conducting social media outreach in a professional environment and minimum of two (2) years executing social media strategies.
  • Minimum three (3) years' experience with digital performance analytic tools.


Mission To create a Moffitt culture of diversity, equity, and inclusion as we strive to contribute to the prevention and cure of cancer. Vision To advance and accelerate a culture of access, equity, and inclusion. Diversity is a priority at Moffitt and is meant "to promote a culture of diversity and inclusion as we contribute to the prevention and cure of cancer." The Enterprise Equity Department focuses its efforts on eliminating those obstacles to an individual’s ability to exist within their personal comfort zone at the cancer center. Everyone is important to meeting this priority. Addressing and responding to diversity and inclusion fosters an environment where mutual respect for diverse cultures, communication styles, languages, customs, beliefs, values, traditions, experiences and other ways in which we identify ourselves, is the expectation.


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More Info

Job posting number:#7107249 (Ref:hlj_38897)
Application Deadline:Open Until Filled
Employer Location:H. Lee Moffitt Cancer Center
Tampa,Florida
United States
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